Behind the scenes at the In Bloom collection photo shoot.

About SER

Since graduating in 2018 I have established my own brand SER, with a mission to celebrate women; their strengths, aspirations, emotions and self-determination. In my practise I produce wonderful pieces, that women will feel extraordinary wearing, evoking confidence and happiness within themselves.

I pride myself on the choice of fabrics, quality of finish and attention to detail; hand making all pieces in Ireland and showcasing my design and making skills with immaculate tailoring and feature details that make them truly unique. From bold statement pieces to elegant understated pieces, there is something for you.

My experimentation with structural techniques, focusing mainly on fabric manipulation, structure and drape has culminated in a brand that every woman can embrace.

To enquire about placing an order please contact me at

Pieces made to order subject to terms & conditions.

Young Designer of the Year

2018 Finalist